Sniping and Guerrilla Marketing

In todays fast pace tweets, post and shares are not what they use to be. Potential clients glaze over as they surf social media. We all have learned to smart surf scanning for posts from our inner most circle and tribe of friends and all the advertisements carry very little value even if we do notice them even a little.

Wrong place Wrong Time…

Because we are all so busy just trying to survive… when we do finally decide to engage social media and see how our friends are doing we are not in the correct frame of mind to be sold anything. We are only annoyed by the overwhelming avalanche of nonsense we are fed.  we seek to connect with friends not shop for the services and products we want….

Thats why I love Guerrilla Marketing Campaigns

They hit people when they are far more vulnerable to input.  Driving, Riding  , or Walking we are open to the artistic and marketing concepts can sneak in and surprise the client is being entertained by your brand message not even knowing its part of a campaign that they will only figure out later when they put all the pieces of the puzzle together in there mind..  Most of the time phones are down and people are looking at the landscape of the city think about life. Its at this moment that potential clients are the most influenced .

As our economy’s road to recovery continues to stall, guerrilla marketing campaigns have begun to skyrocket, especially in urban areas.  The most common form of guerrilla marketing is Poster Sniping or “wild” posting, which provides companies with a low cost, yet highly visible marketing campaign.  Since visibility is a key to success of any marketing campaign, it is common to see most high traffic locations in any city setting, (scaffolding, store windows, etc.) flooded with advertisements.